Case Study - Accounting, Tax, Advisory firm

Project Overview

Jacobson Lawrence & Company required a digital overhaul to enhance their online presence and attract more clients through improved SEO and a user-friendly website. The goal was to create an engaging, informative, and highly functional website showcasing their wide range of services and industry expertise.

Challenges

• Improve online visibility and search engine rankings.
• Create a user-friendly interface for potential clients.
• Highlight diverse service offerings effectively.
• Ensure mobile responsiveness and fast load times.

Solutions Implemented

SEO Optimization:

• Conducted keyword research and integrated high-impact keywords across the website.
• Optimized meta tags, headers, and content for better search engine indexing.
• Implemented internal linking strategies to enhance user navigation and SEO performance.

Web Design & Development

• Developed a clean, modern, and responsive website design.
• Ensured intuitive navigation with clear service categorization.
• Integrated client testimonials and case studies to build trust and credibility.
• Added call-to-action buttons to encourage user engagement and conversions.
• Integrated 3rd party call tracking software to monitor and analyze leads.

Content Strategy

• Created informative and engaging content for each service page.
• Implemented a blog section to provide valuable insights and improve SEO.
• Ensured all content was optimized for readability and search engines.

Technical Improvements

• Enhanced website speed and performance through optimized coding and image compression.
• Implemented secure protocols to protect user data and enhance trust.

What we did

Summary

The collaboration with Jacobson Lawrence & Company successfully transformed their online presence, making it a powerful tool for business growth and client acquisition. This case study demonstrates the impact of strategic SEO and web development in driving tangible business results.

Website: Jacobson Lawrence & Company